Websites for personal trainers.
I'm Huw. I build sites for personal trainers and other small businesses around Bridgend and South Wales. I can help acquire and setup your domain, the hosting and your custom email.
It's just me, so you deal with the same person the whole way through.
For most sites I build, there's no ongoing monthly cost once it's live, that includes no hosting cost. You'll see some other agencies charge a monthly ongoing fee to keep your site live, with me, you only pay when you actually need something.
I'm in Bridgend, working across South Wales and remotely anywhere in the UK.
What your customers type
The searches worth turning up for. Each one wants something slightly different from the page it lands on.
- how much does a personal trainer cost UK
- is a personal trainer worth it
- what happens in a first PT session
- personal trainer vs online coaching
- how many sessions a week do I need
- strength training for over 50s
- postnatal exercise when to start
- small group training near me
- women only personal training Bridgend
- personal trainer for beginners Porthcawl
- mobile personal trainer South Wales
- strength coach Cardiff
The searching starts with doubt
Before anyone types “personal trainer near me” they’ve spent a fortnight on “is a personal trainer worth it”, “how much does a personal trainer cost”, “personal trainer vs online coaching”, “how many sessions a week do I need”. They’re deciding whether to spend the money at all. Nearly every trainer’s site starts at the last search and skips the first four, so the person who’s still unsure never meets you. They aren’t comparing trainers yet, they’re comparing you against doing nothing.
Who’s reading, and what they’re nervous about
The trainers who fill up are the specific ones. Women coming back to training after a baby, men over fifty who want to keep lifting without hurting themselves, rugby players in the off season, complete beginners who find gyms intimidating. Somebody in that last group is reading to work out how exposed they’re going to feel walking through the door, and that fear decides it far more often than the price does. After that it’s usually logistics, since half the enquiries a trainer gets die because neither side could find an hour that worked.
Nothing stops anyone calling themselves a trainer
Which is why your qualification, your insurer and a DBS if you work with under-18s are the things people quietly check without ever ringing to ask about them.
What I’d do for you
The first conversation is me going through how your clients find you and what’s stopping them, and then I’ll tell you what I’d build and what it costs.
The build, your email and your Google profile
Most of these sites are static: plain files on a server, nothing to log into, no plugin sat there waiting to be patched. They load quickly on a phone with two bars of signal, and for most of them there's no ongoing hosting cost. No monthly retainer, and the domain renews once a year at list price in your name with no commission from me. If you'd rather edit the pages yourself I'll build you something you can edit, and tell you what it costs to run before we start.
Email goes on your own custom domain, setup properly so your quotes, invoices and confirmations land in the inbox rather than the spam folder.
Then the Google Business Profile, which on a phone often sits above every website on the screen. I go through yours with you and get it agreeing with the site, because when the two disagree they stop being read as the same business.
What I'd build for personal trainers in your town
The job is the same wherever you are. What changes is which town and village names belong on the page, that's what people type.
See where your site stands first
Put your address into the free check and it tells you where the site's hosted, what it's built with, what a search engine actually gets and whether your email is setup right. Takes about ten seconds and nothing on your site is touched. Run the free check.
If the email records come back failing, that's worth reading about on its own. If it's the site, here's how I build them, and here are five things to ask anyone quoting you.
Tell me about the business.
Say what you're trying to achieve and I'll tell you what I'd do, including when the answer is an hour on your Google Business Profile would do more than a new site.