Who I build for.
A plumber's site has a different job to a cafe's. Different searches, a different thing people need to see first, and what belongs on the page changes with it. Pick the closest one and I'll tell you what I'd build.
I'm in Bridgend, working across South Wales and remotely anywhere in the UK.
Who I work with
These are just examples of some of the types of local business I can help with.
Plumbers and heating engineers
For searches like "new bathroom ideas" and "walk in shower vs wet room".
Electricians
For searches like "EV charger installation cost" and "tethered vs untethered EV charger".
Builders
For searches like "single storey extension ideas" and "kitchen extension ideas".
Roofers
For searches like "how much does a new roof cost" and "how long does a roof last".
Landscapers
For searches like "garden room ideas" and "do I need planning permission for a garden room".
Painters and decorators
For searches like "living room colour ideas" and "feature wall ideas".
Cleaning companies
For searches like "how much does a cleaner cost per hour UK" and "end of tenancy cleaning checklist".
Mobile mechanics
For searches like "how much does a car service cost" and "interim vs full service".
Dog groomers
For searches like "how often should a cockapoo be groomed" and "teddy bear cut cockapoo".
Bakeries and home bakers
For searches like "birthday cake ideas" and "christening cake ideas".
Cafes and coffee shops
For searches like "best breakfast Porthcawl" and "Sunday brunch Bridgend".
Hair and beauty salons
For searches like "balayage ideas" and "balayage vs highlights".
Personal trainers
For searches like "how much does a personal trainer cost UK" and "is a personal trainer worth it".
Accountants and bookkeepers
For searches like "do I need an accountant as a sole trader" and "sole trader vs limited company".
Photographers
For searches like "wedding photography styles explained" and "documentary vs traditional wedding photography".
Physiotherapists and therapists
For searches like "lower back pain exercises" and "sciatica how long does it last".
What each of these pages covers
Every trade page works through the same three things, they're what decides whether a website earns its keep.
The searches come first. Not the words you'd use for your own trade, the ones your customers type, which are usually the problem rather than the job title. People search "fuse box keeps tripping" far more than "domestic electrical services", and the page that answers the first one gets the call.
Then what has to be on the page when somebody lands. For an emergency trade that's a phone number at the top that dials when it's tapped. For a groomer it's a booking request asking about the breed and the coat. For a cafe it's this week's opening hours as text rather than a photo of a poster. Each page lists the ones that matter for that trade.
The rest is the same for everybody: a site that appears on a phone with two bars of signal, email on your own domain that lands in inboxes, a Google listing that agrees with the site. Those three sit at the bottom of every page here.
If your trade isn't listed
The list is what I've written pages for rather than the limit of what I'll take on. Most small businesses come in one of three shapes: people come to you, you go to them, or the thing gets sold and posted. Whichever yours is, one of these pages is close enough to be worth a read.
Tell me what you do and who buys it and I'll tell you what I'd build and what I'd leave alone. Sometimes the answer is the site's fine and an hour on your Google listing would do more, and I'd rather say that than sell you a rebuild.
Not sure it's worth it?
Run the free check on the site you've got now. It tells you what a search engine gets and whether your email is arriving, then I'll tell you what's worth fixing.